Senior UX leadership for product teams making consequential decisions.
When product complexity grows, decisions become slower, riskier, and harder to align around. I work alongside founders, product leaders, and design teams to improve the quality of product decisions before misalignment becomes expensive.
The problem
You don't need more design output. You need stronger product judgment.
As organizations scale, decisions become fragmented across product, design, engineering, and leadership. Teams ship features, but adoption stalls. Priorities compete. Roadmaps expand. Quality becomes inconsistent.
The issue is rarely execution. The issue is that nobody is accountable for the customer experience across the entire product lifecycle.
What changes
Roadmap decisions become more intentional.
Teams align around outcomes instead of opinions.
Product investments are evaluated through customer value, business impact, and implementation reality.
Design moves from a downstream service to an upstream strategic function.
The organization develops a repeatable way to make better product decisions, even when priorities, teams, and timelines change.
How I approach it
Sit in the room
Join roadmap calls, design reviews, and the hard trade-offs. Leadership shows up in the decisions, not in a deck.
Set the bar
Define what good means for your product, and make it concrete enough that the team can apply it without me.
Coach the team
Pair with designers and PMs so the judgment transfers. The goal is a stronger team, not a dependency.
Align the org
Get product, design, and engineering working from one definition of the outcome.
- Senior UX leadership embedded in product strategy and roadmap planning.
- Better alignment between product, design, engineering, and leadership.
- Faster, more confident product decisions.
- Stronger product adoption and customer experience outcomes.
- A scalable standard for experience quality across teams.
- Coaching and mentorship that strengthen internal capability.
- A more mature product organization that can operate with less friction.
Related areas of work
Need senior UX judgment in the room?
Let's talk about where your team is making decisions without it today.